Celebrating 100 years:

History of

             EQUITABLE LIFE

November 19, 1920

First policy issued by The Ontario Equitable Life and Accident Insurance Company.

Photo Courtesy of Ken Seiling Waterloo Region Museum

The Ontario Equitable Life and Accident Insurance Company is established.


Staff at desks - 1920s

August 1, 1936

Equitable Life obtains federal charter and changes name to The Equitable Life Insurance Company of Canada.

Original Equtable Life Building

Equitable Life bought the historic Devitt Building at King & Erb Streets in Waterloo, ON as its head office.


Executive Office 1920-1930


Early policy.

New business crosses the $10 million mark.

Conference - date unknown

Equitable Life_Early Policies 8.JPG

Equitable Life reaches $100 million of insurance in-force.

Head office training school - 1959.


1965 Banff Convention

Annual Statement 1961 (1 of 7).jpg

Annual statement 1961.

Equitable Life becomes a mutual company.


Office - 1970s


Tamara Geisbrecht joins Equitable Life’s Board of Directors, becoming the first woman in Canada to sit on an insurance company’s Board.

D15 - 1989 Managers.jpg

Board of Directors, 1989. Tamara Geisbrecht is seated, second from the right.


1980s Managers Meeting

Equitable Life_1980 Ladies Softball Cham

Equitable Life Ladies Softball Champs Jacket - 1980.

Equitable introduces a state-of-the-art computer system to process life and annuity contracts.  


Equitable Golfers - 1990s


Equitable Life exceeds $1 billion in assets under administration.

Commemorative clock - celebrating $100 million of Group in-force.


Ride For Heart - 1995

construction 3.png

Construction on the head office expansion.

Equitable expands head office to accommodate growth.


Equitable Volunteers - 2010


Equitable Life celebrates its 100th anniversary as one of the largest and most financially stable mutual companies in Canada.


Presenting fundraising cheque to the United Way - 2019